Why do People Scroll Up?
Mailchimp recently redesigned their website. While reading their blog post, I noticed that the position of the header changes based on the user’s scroll direction.
When the user scrolls down, the header jumps out of the way. This gives the reader a clear view of the content. If you begin to scroll up the page, the header comes back into position and makes the assumption that we’re looking for navigation-type links.
Here’s a demo detailing the behavior:
Check out this Pen!
I think this is a nice touch - a little something extra to enhance my experience.
Why do you scroll up?
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